How important are words to a business?
Well, pretty important actually.
Whether you're producing a website, publishing a magazine, writing a press release, issuing a newsletter or generating some teaser material to attract potential customers, how you say it is vitally important and can mean the difference between success and failure.
But yours is the only website covering the life cycle of the Patagonian toothfish. Or you're the only company in the world that makes double-threaded turquoise bulkhead fittings.
How on earth do you find someone with expertise in your field who can produce copy that editors or potential customers want to read?
The answer is you don't. It would be like looking for a very unique brand of needle in a whole barnful of haystacks.
Instead, you find a writer who has decades of experience producing the kind of copy you want - whatever the subject may be.
You find someone who has worked on all sides of the fence - as a journalist, as a web editor, as a freelance copywriter, as a public relations account manager, as a BBC magazine editor and so on.
Again, what you are looking for is pretty unusual but this time you're in luck - Rory Baxter, founder of The Word Factory way back in 1992, ticks all the boxes. And he has some pretty useful friends too.
Whether you want words produced about IT, beauty products, manufacturing, bar code scanners, local government, ID cards, adoption, special needs, law, floorcoverings ... whatever you want, The Word Factory can produce it.
Of course if you still don't think anyone can understand your market and you want to do your own writing but you don't know where to start, check out The Word Factory's acclaimed 'How to write a press release' training course.
So now you know all your copywriting problems are over, you just need to find out what to do next.