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Don’t let anyone tell you that writing is not important

Media where Rory Baxter's words have appearedYou can be a start-up business eager to get your message across to potential customers, a huge corporate body that demands consistency, a public sector organisation whose words must be clear and unambiguous – whatever sector you operate in, writing is crucial.

Anybody can write – right? In a fashion, yes, but not everyone can hit the spot when it comes to communicating with a specific market, audience or customer.

Many organisations are full of experts in their field but they look petrified when asked to produce an 800-word article to an editor’s detailed brief within 24 hours. We have worked with some of the smartest people in the country who can certainly write but ask them to distil the key points of their current message into a 250-word press release or some web copy and they are flummoxed.

Your smartphone can take pretty good snaps but would you use it for your wedding day photos just to save money on using a specialist? Hopefully not.

The wording every company uses is vitally important – so don’t leave your writing to the CEO or the graduate who once produced a half decent dissertation.

Check out The Word Factory’s testimonials page where organisations explain why using a professional for their writing was the best decision ever.

Get in touch.

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Rory Baxter, owner of The Word Factory, has decades of experience as a writer, editor, and public relations practitioner.

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