How important are words to a business?
Well, pretty important actually.
Whether you’re a web developer in Staffordshire producing sites for clients, an editor in Yorkshire putting a magazine together, a Nottingham PR agency writing a press release, a marketing company in Derby issuing a newsletter or a Leicestershire business wanting to generate some teaser material to attract potential customers, how you put your message across is vitally important and can mean the difference between success and failure. A well-written piece can generate valuable sales leads.
But hang on… the website you’re producing is all about the life cycle of the Patagonian toothfish. Or yours is the only company in the UK that makes double-threaded turquoise bulkhead fittings.
How on earth do you find someone with expertise in your field who can produce copy that editors and prospects want to read?
The answer is you don’t. It would be like looking for a very unique brand of needle in a whole barnful of haystacks.
Instead, you find a copywriter, editor and press release specialist who has decades of experience producing top quality copy – whatever the subject may be.
You find someone who has worked on all sides of the fence – as a journalist, as a web editor, as a freelance copywriter, as a public relations account manager, as a magazine editor… and who has had copy published around the world (and even quoted by the Prime Minister).
Again, what you are looking for is extremely unusual but this time you’re in luck – Rory Baxter, founder of The Word Factory in Nottingham back in 1992, ticks all the boxes. And he has some pretty useful friends too.
So whether you are a PR agency in the East Midlands or a growing business in Manchester and you want words produced about IT, or beauty products, or manufacturing, bar code scanners, local government, smart cards, adoption, electronics components, shopfloor data collection, special needs, ERP systems, law, machine tools, floorcoverings … whatever you want, The Word Factory can produce it (and has done for many satisfied companies and agencies).
Of course if you still don’t think anyone can understand your market and you want to do your own writing but don’t really know where to start, check out The Word Factory’s acclaimed training course in Nottingham that teaches you how to write a press release.
So now you know all your copywriting, PR and editorial problems are over, you just need to get in touch.
Psst… want to buy a photo? Try here.